Art + Technology
Branding Campaign - Art Direction - Hyundai
A Hyundai branded video series built on a single premise: that the most important creative work happening today lives at the boundary between art and emerging technology. Art direction was rooted in risograph — the analogue revival that defined post-pandemic visual culture — with design principles, typography, animation, and visual communication working together to create a cohesive world across every touchpoint.
Produced with an independent content studio, the series profiled artists and innovators confronting the era's most urgent questions: bio risk, environmental systems, gender, sexuality, and AI. Content was engineered for fluid desktop-to-mobile storytelling, with motion graphics optimised across platforms — generating 36M social engagements and ~700K YouTube views.
Won the Cannes Corporate Media & TV Awards Gold (2018) and recognised at the 44th Annual Telly Awards (2023) for Best Branded Content Series B2C and Branded Content Science & Technology.
