Defined and led the creative vision for doTERRA Japan — directing integrated campaigns, localising global brand strategy for the Japanese market, as well as develop brand creative strategies for new product series, and leading the in-house creative team from concept through final production.

Served as the final creative approver, ensuring adherence to brand guidelines and art direction integrity.  

Achieved +11.4% Instagram follower growth and a 6.4% engagement rate through innovative short-form video strategies.  Contributed to a 12% year-over-year sales growth and a 72% increase in Convention Kit purchases in 2024.

IKISE (View website)

I spearheaded the creative vision for launching and development of IKISE, the new skincare sub-brand tailored to the Japanese market.
 

Formulated to hydrate, brighten, smooth and restore your skin's natural vitality, the IKISE range offers customisable ritual options to suit all types of skin.

PHOSSIL (View website)
Led the rebrand of PHOSSIL Mineral, strengthening brand trust and contributing to increased sales.

dōTERRA PHOSSIL minerals are plant-derived, liquid supplements sourced from humic shale, containing over 70 trace minerals and nutrients. These supplements are designed to support cellular health, enzyme function, and overall metabolic activity, with high absorption rates, often blended with juices like cassis or sold in capsules.